Ice Age Floods
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The CarTours Foundation and the Ice Age Floods Institute, separate non-profit organizations, propose to jointly produce and distribute a series of high quality, authoritative and entertaining audio driving tours for the area known as the Ice Age Floods Geologic Region. Initially three volumes are proposed.
Volume One: Glacial Lake Missoula and the Ice Dam area
Each volume will be released on audiocassette and as an web-enhanced compact disc. Each will contain an audio program loosely timed for portions of the Flood route. Each CD volume will also contain CD-ROM data such as
The audio content for both the audio driving tours and the CD-ROM component will primarily be the voices of recognized experts. The CarTours technique of presenting experts discussing complex ideas in layman's language make these volumes educational and entertaining. In addition to the voices of the experts, we will include readings of selected material by Bretz, Pardee as well as reenactments of the Geo Soc proceedings of the time.
CarTours Foundation effort will be coordinated and reviewed by the Ice Age Floods Institute Board of Experts and the Ice Age Floods Task Force. And will be released with the Ice Age Floods Institute Seal of Approval.
The graphic and statistical resources and data gathered by Jones and Jones will be skimmed and selected maps, graphics, study results and other main information will be included in the CD-ROM.
To facilitate future updates, the IAFI (with financial and technical assistance from CTF) will establish a website which will contain the latest Floods discoveries. Perpetual funding for this Internet component will be secured during the initial phases of R & D.
Protecting sacred and sensitive sites vs. Exploiting the Opportunity
The CarTours Foundation wishes to work with native tribes and local communities to encourage desired impacts. We respect that some groups and private landowners prefer to not be affected by this initiative and that other communities and groups see this as an economic or educational opportunity. CTF will endeavor to accommodate both points of view. As with all of our programs we will continue to be respectful of sacred and sensitive sites.
The CTF will integrate it's content with that of other accessible interpretive Floods story providers, such as websites, brick and mortar Visitor Centers and other interpretive/learning opportunities along the route and on the Internet.
Native American Involvement:
In addition to our wish to encourage respect and protection of sacred areas, there is local native cultural history around the Floods Story in the oral tradition of the tribes of the northwest. It is our wish to work with the tribes to tell that part of the story to whatever degree any or all of them may choose.
Open Request to the tribes of the areas: Please help us direct the public away from your sacred areas and help us teach the public respect for all Indian lands in the area.
If you are interested in also exploiting this opportunity, set aside a good Floods feature and find a way to charge folks to see it, sell tours, put a gift shop and sell your own products.
This is an opportunity to tell tourists and students about your cultural history, if you so choose. The CarTours Foundation stands ready to involve any who choose to participate with a letter of support and subsequent interaction, including script and content review. We will pay honorariums for native speakers and interviews. We will contribute 12.5% of the gross sales for each volume to the participating tribes we request that these funds be used for cultural preservation and education. We will donate 25 copies of each volume to each participating tribe Tribes are free to distribute in any manner they see fit We will wholesale all CarTours products to participating tribes Participating tribes will get the maximum discount.
Plan and Strategy
And seven known attributes:
Marketing and Public Relations.
The titles will be marketed to the general public regionally. It will also target NYT Travel section, Sunset Magazine, AAA Travel and Tour outlets, and other traditional distribution channels. The Foundations will participate in a public relations program and some live tours to support the marketing effort.
A significant area of distribution will be through the Internet. Our cross-niches, Travel/Education and Audio CD/CD-ROM make this a perfect product for sales and distribution over the Internet. From this position it is an easy transition to GPS based downloading and streaming.
The Epic Story of The Ice Age Floods
Research and Development Partners (Secured)
Research and Development Partners (Proposed)
List of Current Supporters: as of November, 2000